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Resource Centre
How It Works
Features
Agencies
Integrations
Case Studies
Use Cases
Blog
Resource CentreCase Study:
How Visitor Queue helps Efficio Improve Account Based Marketing and Sales Initiatives
About Efficio:
Efficio has specialized in procurement and supply chain management for over 20 years, supporting their clients across Europe and North America to identify, deliver, and sustain supply chain opportunities.
Industry:Business Consulting and Services
Headquarters:London, England
Company Size:1,001-5,000 employees
Alberto Alchieri
Senior Digital Marketing ManagerHow did you come across Visitor Queue?
We were looking for a company IP look-up tool. I went on Google and came across Visitor Queue. I have browsed around websites and some feedback websites, and it looked like the best option.
Our unique form of IP address reversal takes all of the work out of traditional IP lookup tools. Simply by placing our tracking script onto your website, we automatically turn anonymous website visitors into leads. Like Alberto mentions, our reviews speak for themselves with a 4.5 out of 5 star rating on G2 Crowd. 😎
What were your lead generation tools prior to using Visitor Queue?
Leadoo.
While Leadoo can be a good option for lead generation, its pricing structure is where a lot of users struggle to generate ROI. For example, their basic package, Leadoo Essentials, is priced at $699 USD per month for three users, only allows one website, and charges a $2,000 USD onboarding fee. On the other hand, Visitor Queue’s pricing structure starts at $39 USD per month for an unlimited number of users, we allow an unlimited number of websites to be added for no additional cost, and no onboarding fees.
Take a look at our transparent pricing here.
How do you use Visitor Queue day-to-day?
I check companies visiting the website, divided mainly by region and by targeting groups. Next phase, will start some website personalization by industry and some more targeted Company personalized journeys.
With the help of our lead queues and segmentation capabilities, you can easily see your leads in a simple, straightforward way. Can’t wait to see you try out our website personalization feature and boost your conversion rates!
What do you typically do with the information we provide?
Mainly two ways: 1, highlight any interesting company that shows high intent to the Business Development team; 2 I use it to report back against our Account Based Marketing activities.
Whether you’re looking to generate leads or improve your current marketing strategies, Visitor Queue has your back. By viewing our in-depth marketing analytics, you can see exactly how companies land on your site, what pages they visit, and how long they stay on your site. This can give both sales and marketing teams the ability to optimize their tactics
What was missing from your lead generation tactics prior to using Visitor Queue?
We were using a chatbot, that people didn't interact with. It also had a company IP lookup but it wasn't the main focus of the technology so it was really hard to extract reports from there.
While chatbots are a great addition to a website, they shouldn’t be depended on for lead generation purposes. Using a lead generation software, like Visitor Queue, can help compliment your website’s current tech stack and help you identify the companies that land on your site.
What is your favorite thing about our service?
Easy to create reports and visualize info about the company.
Any marketer knows that data is crucial - and the ability to visualize it in an easy-to-read report makes our software a fan favorite.
Would you recommend Visitor Queue? If so, why?
Absolutely. Easy to use and implement, have great features like website personalization, at a fairly reasonable price.
Thanks, Alberto! We are so happy that you are loving Visitor Queue and we are excited to see you try out our Website Personalization feature.
